Mom’s the Word and The Target Audience

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Moms, everyone at some point has had one in some shape or form. Our world today focuses on portraying these lovely women (and sometimes men) as either saints or monsters depending on the acts. Over the years the image of a mom has changed, often gearing towards being a perfect role model who does no wrong and should she make a mistake is cast as a cretin. However, tonight’s film decides to explore a different venue, one that is certain to be entertaining to some audiences. Yes, I’m talking about Bad Moms, a comedy that is certain to start up online riots. Hi Robbie K here and I’m back with another review, let’s get started.



  • Delivers what’s promised in the trailers
  • Short run time
  • Decent story with good morals
  • Good acting


This review is difficult to write, because I have to keep in mind the target audience the developers had in mind. If you haven’t seen the trailers, then you might not know that Bad Moms is an over-the-top, ridiculous comedy geared towards moms, and guess what… that is exactly what you get. If you were expecting something different, then you will be disappointed, but this movie certainly delivers the silliness promised. It’s comedy is geared towards what many of my female friends joke about including sexual innuendos, superficial lust jokes, and more meme worthy quotes than you can count. Especially in the beginning, the movie is a one-stop joke box that draws as much stupidity as possible, which kept much of the audience laughing.

While the comedy may not have been up my alley, to my surprise Bad Moms had a decent story. Again one shouldn’t be surprised that the movie has a plot geared towards mothers and the issues they face. I myself began to roll my eyes at the cheesy drama of the plot and the emphasis on superficial things like sex, alcohol, and a bit of drugs. However, the second act packed that sentimental punch that really hooked me into the movie. The morals embedded in the over dramatic speeches and symphony laden sequences are very powerful and may teach significant others and kids an important lesson. I applaud the directors for being able to drive such a message in a comedy like this, but that certainly gained bonus points in my book. Again, mothers will feel this point the most, but those who have an open mind might feel it in your heart as well

Another saving grace is the acting in this movie. I went in expecting really bad work to mold out of the word work and shallow talent. And in truth I kind of got what I expected, but also got some surprises. Mila Kunis did a nice job in this simplistic role, and was able to inject some depth into it. Kathryn Hahn is your number one comedy guru, doing nothing but acting like an ass and having a mouth to go with it. Kristen Bell is…cute, but her character’s awkwardness has a limited role of providing a few good lines and very empowering moment. As for the bad girls, well nothing really magical about this performance, other than yeah they are good at being a five-letter word for a dog.


  • Very lazy writing
  • Stupid
  • Not really unique


This is tough to write and not upset people, but I’ll do my best. Yes, the movie does deliver what the trailer promised, but that doesn’t mean it’s the best quality when compared to other films. Bad Moms writing is essentially how many rants, shouts, and one-liner quotes can be fit in a ninety-minute run time. It’s fun and enjoyable, but it certainly is lazy writing, especially once the F bombs and penis grenades are dropped. Sometimes these jokes are timed very well, or delivered in a manner that capitalizes the fun (thank you Kathryn Hahn). However, the sheen does dull after the tenth iteration and had me bored until the story picked up.

The lack of cleverness also shows just how stupid the movie is as well. Something else that may cross the line is some of the more intense party moments our directors filmed (alcohol anyone). As such, the unique quality of this film is very lacking and quickly falls into the mediocre milieu that plagues the theaters these days. In addition, some of the comedy could be “insulting” to the more traditional member. Therefore exercise caution, pay attention to the rating, and avoid the movie if you are easily offended.


The Verdict


Bad Moms is certainly not the best film to arrive at the silver screen, but it is also exactly what you expected from the trailers. The team certainly created a movie geared toward the mom audience and I have no doubt most in this category, and a few significant others, will laugh their heads off. Therefore I have to give points to the directors for delivering the promised laughs and story. However, it still is a very simplistic movie that does not contain anything really unique, nor the best comedy I have seen. It’s just fun. Other than for a girl’s night out, I cannot recommend this one for the theater, but certainly take a look at it on RedBox.


My scores are:


Comedy: 7.5-8.0 (because it delivers to its category)

Movie Overall: 5.5-6.0