An Icon of Lost Potential

Emoji

 

In today’s world, the phone isn’t used quite as the inventors pictured, with actual calling being replaced by texting and snapchat.  But one item has been developed to replace the words that are too difficult to write: Emojis. In desperation, Sony has developed a film about these icons in an attempt to break the bank with another hit animated series.  Can they succeed, or will this movie be nothing but a bombardment of sad faced emojis?  Robbie K here to answer that question for you with another review.

 

LIKES:

 

The Animation:  You can say a lot of negative things about the movie, but one plus for this reviewer is the beautiful display Sony’s team has designed.  Like many movies, the characters move with fluid grace, transitioning through their adventure with little jumpiness.  High Five (James Corden) in particular has impressive moves, as having a hand expand beyond simple hand movements can be tricky business.  In addition, I enjoyed the visualization of the world within our phone, finding clever design in the development of the internal universes of each app (primarily Instagram’s frozen pictures).  I’ll admit, the characters aren’t realistic like Pixar, or even super creative design, but there is cleverness in the world itself.

 

It’s Cute:  When it comes to cartoons/animated marvels, the pendulum can swing to either side of the age spectrum.  Fear not those with little kids, this movie is certainly geared towards the younger side, filled to the brim with color, simplistic jokes, and over the top slapstick that will make many giggle.  Sure, there are a few drier jokes that adults will get, but for the most part this movie goes back to basics for family friendliness.  One won’t have to worry about inappropriate gestures or innuendos in this film.

 

The Morals:  Movies are a powerful tool to teach the lessons we humans are too ignorant to learn from mentors, school, and the quickly fading trend of reading.  Emoji’s movie solid lesson of being yourself and not conforming to the traditional ways is as good rehash of the traditional lesson.  Those who stand out from the norm will find great relevance to Gene (T.J. Miller)  and Jailbreak’s (Anna Faris) quest and most likely grab on to the characters.  It’s also always good to see a lesson in friendship as well, quoting the movie as “Better to have one good friend, than a bunch of fake fans followers”.  The strong emphasis on this will hopefully break through the persistent firewalls of your subconscious and get you contacting your buddies.

 

DISLIKES:

 

Story:  Despite the morals infused into the story, the overall quality of Gene’s tale is very basic at best.  The Emoji movie has little sustenance to it, diving more into cramming the jokes in the short run time. After all the world building I had hoped for a little more depth to navigating the apps, facing the dangers of the cyber terror that lurk in our phones. I wanted suspense! I wanted exploration of a selection of apps. I wanted an adventure that had a little more depth behind it. I got very little of that.  All the obstacles they faced were fairly easy to circumvent, and often not worth mentioning at how lame they were. Certainly, they did a few things right (Just Dance 4), but for the most part, it was a huge loss of potential at decoding the craziness of our obsession with phones.

 

Humor:  Humor can be fun when balanced, but unfortunately Emoji movie lacks that balance, once again swinging the pendulum to the younger audience.  Most of the jokes are very simple statements that lack any finesse, or decent delivery to maximize the laughs. Much of the humor is dry, and although has adult components, lacks that clever zing that other films/programs do. James Corden rectifies this a little with High Fives self-absorbed personality, but even his banter gets stale after a while.  With all of the comedians in this movie, I really had expected more of this movie, but again missed potential.

 

Boring: If you haven’t gleamed it from the first two categories, then this should sum this up, Emoji movie is boring. There is no suspense to the adventure, and let’s face it no point, to the challenges at hand.  I found myself looking at the clock wondering how much longer I had in the ridiculous presentation of smart phone gimmicks.  Cute is always great, but it is better left to YouTube and Kid shows that are in short spans of time. Without the jokes to back it up, nor an impressive voice performance, there is just little to scream entertainment outside of watching a child’s smile light up at the colorful presentation.

 

The VERDICT:

 

You’ve seen the reviews of my colleagues, and they aren’t far from the truth… Emoji movie was a miss for Sony in terms of quality.  The lackluster jokes, lack of challenge, and reserved wit were not the right steps to take in this inconsistent adventure for success.  In fact, the best thing of this film is the animated short for Hotel Transylvania that precedes it.  Still, if you are looking for a safe, family trip to the movies, you’ve got the Emoji movie to save your bacon.  However, I highly recommend reserving this one for Netflix. 

 

My scores are:

 

Animation/Adventure/Comedy:  4.0

Movie Overall:  2.0  

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